Hey Team,

For the first time in over three years, the 30-year fixed mortgage rate has dropped below 6%. Freddie Mac reported it at 5.98% last week, and Mortgage News Daily has averaged sub 6% for 4 straight days for the first time in 3 years! We’ve been quoting even lower in some cases. If you've had buyers sitting on the sidelines waiting for a sign, this is it.

Why this matters for your business. This isn't just a headline. According to Zillow's latest analysis, the typical household can now afford roughly $30,000 more home than they could a year ago. That's real buying power, and for some that gap is enough to move a buyer from "I'm not sure we can make it work" to "let's write an offer."

And the leverage still favors buyers.

Here in Metro Atlanta, pricing has leveled off and inventory is up giving buyers more options and more room to negotiate than they’ve had since before the pandemic. The same holds true for much of the Southeast.

More Selection! | More Leverage! | More Purchasing Power!

What smart agents are doing this week:

We're helping agents take full advantage of this window. With more sellers willing to offer concessions, we're structuring deals where your buyer walks away with rates in the low 5s. No extra cost to the buyer, lower monthly payment than the headlines suggest, and a smoother path to closing for everyone.

Better Rates + Elevated Inventory = Buyer Opportunity

If you have buyers who hit pause last year, now is the time to revisit the conversation.

-Micah

Newsworthy